It's bigger than Story

Queen's University - Faculty of Law

Impact Stories - Financial Aid

Client: Queen's University - Faculty of Law

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The Challenge:

The Faculty of Law were seeking to creating a campaign that would help increase donations from the faculties alumni network.


The Faculty of Law aims to attract the best and brightest from across the country. Some students have the means or support, but others don't. To ensure all students have an opportunity to study, the Faculty creates scholarships and bursaries students can access. Most of those dollars are donated by Alumni of the program.

So how do we communicate with Alumni to show them what their support means to the students? 


Developing the films


to write

to write

Creative Approach:


Interview Approach:

Real Stories, Real People
Focus on Authenticity


Results: Increased Alumni Donations by xxx


To complete...


Let's build your story-driven campaign today

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