Red - Balloon - Sky
If you're like most of us, you've probably already pictured the red balloon in the sky. You might see other things now too. Is the balloon flying away? Drifting over trees? Floating past a few birds?
In truth, we just presented three random words.
Three words that really have no connection to one another and yet your brain went out of its way to create meaning. It told you a story.
For as long as we humans have been on this planet, we've used storytelling to grow connections and sow information. Beginning in an oral tradition, storytelling has persisted through time, from cave paintings to the written word, now taking on a visual form.
Great stories hold great power because our brains process them so uniquely. Stories create a connection that sparks an understanding in ways that rational arguments (“Cheaper! Better! Faster!”) do not. Research has shown that when stories are told most effectively, they have the power to encourage changes in behaviour, increase donations, and reduce stigma.
A story's power is rooted in its efficacy, and that's where we at Make Hay Media have put in the hard work to reap results. In our hands, a story is isn't discovered or found or revealed—it is cultivated. We take the seed of a story, enrich it, and grow it into an abundance to be shared with the world.
It's bigger than story. It's about the bounty that comes from story: the human connection that, when carefully cultivated, can feed the hearts and minds of millions who didn't even know they needed it.
Finding the right people
A strong character is essential to any good story. It's the journey of one, not the many, that allows your audience to connect in a meaningful way. Using anthropological methods, we focus on storyfinding. Talking to many relevant people in order to find the strongest characters to tell the right story, to the right audience, in the right way.
To give clarity to our story, we develop a series of keywords that guide the purpose. These keywords allow us to filter story, creative and technical decisions to make sure that every choice we make is made with the story first.
With a strong character and a defined purpose, we head into developing the story. The science behind our process ensures that the film we're crafting has the strongest story structure to immerse and connect with your audience.
With a strong character and story built, our award-winning production team heads into the field to craft your film. Combining our in-house filmmakers with a network of skilled creatives around the world allows us to craft the right film anywhere in the world. We manage the entire project from start to finish.